Voice Radio Ep. 45 – Non-alcoholic beers popularity soars in Vancouver
Generation Z shifts towards a more sober future and see's non alcoholic options become popular
A big shift in drinking culture has seen a big increase in the demand for non-alcoholic beer. A study on the website Statista.com has said there has been a $278 million revenue generate in sales in 2023. This increase is largely driven by millennials and generation z who are estimated to drink 20% less than previous generations according to a report by Global News.