Tinder app is simple, instinctual and addicting

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Let’s be honest — we live in an overly superficial society. The novelty of Tinder is that it erases the guilt associated with being shallow. It’s indulgent. It’s liberating. It invites you to be judgmental, and it’s kind of fun.

Tinder isn’t a dating app. It’s not even a hook-up app. It’s a game, and it’s one we’ve been playing for as long as we can remember.

Utilizing primitive nature

At its very core, Tinder is instinctive. Tell me you don’t make an unconscious, split-second judgment about whether you think a stranger is hot when you first meet him or her.

Now, all of that has been packaged it into a self-gratifying, rejection-free, addictive, and simple app.

Using age, sex and location criteria, the app pulls up pictures of people located nearby. You swipe each one to the right if you’re interested, or to the left if you’re not. If the interest is mutual, you can chat with each other through Tinder’s built-in messaging feature.

As for how many people actually meet up after being matched, your guess is as good as mine. Co-founder Justin Mateen said in an interview with the New York Times that 70 per cent of matches strike up a conversation. Beyond that, the company doesn’t track the number of meet-ups.

Even if Tinder never lands you a date, the entertainment value is undeniable.

For one thing, there’s the ego-stroking aspect. Every match brings the satisfaction of knowing that someone out there likes the way you look. Because it’s mutual, it’s somehow less creepy. Plus it doesn’t hurt that you never find out who says no to you.

Tinder: more casual than the average dating site

The app is fairly removed from the taboos of online dating. It’s not so much “I’m here because I can’t get a Friday night date,” but rather “look how many people find me attractive.”

That being said, it’s still an app you’d best hide from your friends — not because you’re ashamed, but because you don’t want anyone else swiping away those photos. Once they’re swept to the left, they’re gone for good.

Sure, Tinder inadvertently encourages a society that prizes appearance over substance, but you can opt to get to know someone before committing to anything.

Photo from: thefarmdigital.com

The app is casual and there’s no pressure to actually interact with any of your matches. At the same time, there’s nothing to stop you from taking things as far as you like.

So step aside, Candy Crush. There’s a new eye-candy app in town, and it makes swiping to get a match a whole lot more fun.

Reported by Tricia Lo

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